The continuous increase in Premier League tickets has been both widely criticised and painfully absorbed by fans across the division. [West Ham](https://www.claretandhugh.info/we-want-answers-west-ham-still-plagued-as-away-fans-infiltrate-london-stadium/) have their own unique challenges at London Stadium but the rise of so-called ‘tourist fans’ is blamed for the lack of passion and fan engagement following year after year of price hikes.
Club-supporting fans can no longer afford to attend games where class A tickets can hit eighty pounds a time, meaning that often the ground has large numbers of neutrals – tourist fans – who come late, leave early and spend half the time more focussed on selfies than events on the pitch.
In a radical new step, it seems Manchester City are grasping the nettle in a way which we hope will set the tone for the Premier League. Reported on [footballinsider247.com](https://www.footballinsider247.com/man-city-have-just-made-amazing-move-after-u-turn/), City have :
_“Just made an amazing U turn on ticket prices:_ _Man City have responded to fan criticism by announcing a huge ticket price cut ahead of the 2025-26 campaign._ _City are reducing the cost of their lowest-price matchday tickets by up to 43%, having already frozen season ticket prices.”_
_“Man City have long faced criticism from rival fans and even manager Pep Guardiola for the atmosphere at home games, while the club’s faithful support have criticised the numbers of “tourist” fans in attendance.”_
Which will be both a worrying precedent for the West Ham board who will not want to be dragged into cutting prices: But for the West Ham fans long in dispute with the club over prices and atmosphere, this may well be a huge shot in the arm to try and use as leverage. After all, if the multiple League and Champions League winners can drop prices, can the rest not follow suit?