The San Antonio Spurs have signed a multi-year front of jersey patch deal with French digital assets firm Ledger SAS, as crypto companies return to sports sponsorships following a rally in virtual currency prices.
The Spurs will debut their new Ledger-branded jerseys at the NBA draft this week where they will be presented to their first-round picks, the companies said in a statement. The financial terms of the deal were not disclosed.
The NBA team has long history with French players, including star Victor Wembanyama as the face of the franchise and former players including Tony Parker and Boris ...