LONDON — In an offseason huddle at the NFL’s London headquarters, the Kansas City Chiefs are drawing up a game plan to win over fans in a crowded UK market.
They’re getting input from the locals, and there’s good news.
"There is something about that younger generation, in the UK specifically, they are really into U.S. sports at the moment,” says Louise Johnson, chief executive of marketing agency Fuse. “There’s a moment in time that you can really capitalize on.”