Manchester United are at a key stage of redefinition under new manager Rúben Amorim. With changes expected in both the style and structure of the team, the search for a lethal striker has become an undisputed priority.
The doubts over the consistency of Rasmus Højlund have ignited the need for a reliable goalscorer. While Arsenal are moving aggressively in the market, United do not want to be left behind and are preparing moves with a double focus: to stay competitive and not repeat mistakes of previous windows.
According to La Gazzetta dello Sport, United have already turned their attention to Fiorentina striker Moise Kean as their main alternative if Viktor Gyökeres slips away. The Swede, currently at Sporting Lisbon, is also one of Arsenal’s preferred options, along with RB Leipzig’s Benjamin Šeško.

Should United trigger Kean’s €52m clause if Gyokeres chooses Arsenal, or explore other strikers?
Mikel Arteta’s side will only sign one of the two, so Old Trafford are watching closely. If Arsenal sign Šeško, it would clear the way for Gyökeres, but if they opt for the Swede, United could lose another player. That is why Kean’s name is gaining momentum.
With 25 goals in all competitions last season and a release clause of €52 million, he represents a viable and quick route, but only if Gyökeres gives them a definitive ‘no’.
From an analytical point of view, United face a complex decision. Kean’s clause is not low, but it is within the range of a major signing in the current context. His 25 goals in Italy show maturity and evolution, a far cry from the player who underperformed at Everton.
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However, one has to wonder if that form would hold up under the pressure of Old Trafford and the more physical and direct pace of the Premier League. Rúben Amorim prioritises mobile strikers, who integrate into the system of high pressing and quick transitions. The 25-year-old Italian has pace and strength, but his link-up play still raises doubts. It’s not just about goals, but about adaptability to the system.
Is Kean a solid plan B? Yes, but not secure enough to displace Gyökeres in the priorities. If the Swede is still an option, United should wait. If not, Kean deserves serious study, but not without considering other profiles: Serhou Guirassy, Santiago Giménez, or even Jonathan David offer different traits that might fit more closely with what Amorim plans to build. Betting all on Kean without further evaluation would be a rash decision. The market still has room, and United, more than ever, must move firmly but without anxiety.