Dan Friedkin, David Moyes, Everton
(Credit: Imago)
Evan Shaw
Sat 28 June 2025 9:15, UK
The Friedkin Group have significant plans for Everton’s progression as a football club in the next few years.
The American investment group finalised their takeover at the end of 2024 after agreeing a deal with Farhad Moshiri, and since then, things have only been looking up for the Merseysiders.
David Moyes has overseen a remarkable turnaround on the pitch in the last few months, and with the Toffees finally moving into the Hill Dickinson Stadium, there is plenty of optimism that the future is looking bright.
David Moyes Everton
Moyes turned Everton’s fortunes around last term. (Credit: Imago)
Everton could bank PSR boost by selling their Women’s team
TFG will know that their ability to progress Everton will largely be dictated by their ability to compete with their rivals in the transfer market.
Moyes’ impressive feats in the second half of last season displayed excellent resourcefulness and an ability to get the best out of the players at his disposal. However, with the way the Premier League has progressed in recent years, that can now only get you so far.
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If they want to take the next step and propel themselves into the top half of the table, and potentially even back into contention for the European spots, they will need a significant amount of investment in the playing squad.
The Premier League’s PSR rulings may act as something of a barrier to that, but the Toffees may be about to deploy a strategy that could be about to loosen the shackles on their potential spending.
Football finance expert Kieran Maguire has suggested they may be about to sell their women’s team.
“There has been a new company which has been formed,” he told BBC Sport Merseyside (28 June). “Everton Football Club Women Ltd has been in existence for over a decade, but it looks as if the new owners have set up a company which is linked to the women’s team.
“What we saw 12 months ago was that Chelsea Football Club sold Chelsea Women’s club, which it owned at the time, to another company, which was owned by the company that owns Chelsea.
“Intuitively, it seems a really odd thing to do, but you’re allowed to book that at a profit.
“On the basis that Chelsea’s women’s team was sold for 20 times the amount of revenue it generates, if you take a look at the most recent accounts for Everton’s Women’s team, you could probably sell that football club for somewhere in the region of £60-65m.
“If that was the case, it would be pure profit, which goes into your PSR budget, and would enhance Everton’s ability to compete in the transfer market.”
💬 "You could probably sell that football club for somewhere in the region of £60m-£65m. That would be pure profit, which goes into you PSR budget."
🗣️ @KieranMaguire on whether #EFC could sell their Women's side
🎙️ @GiuliaBould | #BBCFootball
🎧 Listen in full ⤵️
— BBC Sport Merseyside (@bbcmerseysport) June 27, 2025
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Everton need to maximise their spending capability
TFG are understood to have handed Moyes a significant transfer budget this summer, as he looks to continue the upward trajectory next term.
The Scotsman is the type of boss who will always continue to look for bargains in players like Fred, who have previously been discarded by other clubs.
However, if Everton can relieve themselves of any pressure where PSR is concerned, then it opens the door for them to be able to compete for major targets.
If the Toffees’ owners could supply Moyes with a few genuine top-level talents, then it could open the door to a whole range of new possibilities over the next few years.
Chelsea and Aston Villa have looked at new trends to improve PSR, including the sale of Women’s teams, and Everton could be next in line.
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