Former NFL legend and seven-time Super Bowl champion Tom Brady has been making headlines over the past few days after attending Jeff Bezos’ star-studded wedding. But on Sunday, Brady shifted the spotlight with a cryptic post teasing a major announcement tied to his role with Birmingham City FC.
Brady, who became a minority owner of the English football club in August 2023, has quickly embraced his new venture. After a year in League One following relegation, Birmingham City is back in the EFL Championship with their season opener set for Aug 8 against Ipswich Town.
In a Sunday morning post, Brady shared a mysterious photo of himself gazing into a glowing box—prompting speculation and buzz among fans. The image is widely believed to hint at the unveiling of Birmingham City’s new home kit, which appears set to be officially revealed on Monday.
Check it out:
Fans reactions:
"LETS GOOOOO," a fan said.
Another fan posted, "Gold badge and trim."
Someone else added, "Gold and blue it is then. KRO Big Tom Brady."
"Oh [explicit] yes GOAT, profile pic update for the new kit," a fan shared.
One more fan commented, "The goat dropping the vibes."
Fox Sports announcer Tom Brady.
Fox Sports announcer Tom Brady.
Mark J. Rebilas-Imagn Images
While some fans were initially skeptical of Tom Brady’s involvement in English football, his minority ownership of Birmingham City FC has coincided with notable progress—despite not having a role in day-to-day operations.
Fan engagement is at an all-time high, and with Brady’s championship pedigree and deep understanding of what it takes to build a winning culture, the club has shown encouraging signs of growth.
Following the disappointment of relegation, Brady made a bold promise about the future—and that vision is now taking shape. The outlook for Birmingham City is brighter than ever.
“Thank you for your support in a tough first year Bluenoses," Brady wrote "We have a long way to go but it’s because of all of you that we’ll achieve great things in the future.”