Sheeran's 'Mathematics Tour' had been on the front of the kits for four years, with the Blues earning promotion from League One to the Premier League in that time.
However, it was revealed last season that Sheeran would step back from the commitment from the 2025/26 campaign, with the pop sensation stressing that his replacement should not be a gambling website.
Town stuck to that, agreeing a deal with Halo that the club say is the 'biggest in the club's history', running for the next three seasons.
"I have sponsored the Ipswich kit for the last three years," Sheeran said about the switch. "We were talking about passing the torch over now.
READ MORE: Suffolk company 'Halo' announced as Ed Sheeran shirt sponsor replacement
"I've known the Halo guys for a while, obviously they have done the arm [sleeve sponsorship]. I was very, very clear to everyone at Ipswich that we didn't want another betting company on the shirt, but we also wanted to keep it Suffolk, keep it local.
"I'm a big fan of what Halo are doing for young people locally, and they are also a massive disruptor in the tech industry. It's just good to have a great Suffolk brand on it, and going from the Mathematic Tour onto Halo.
"Thank you so much for taking the sponsorship."
"From our point of view, it's been amazing to be involved in the football club," Halo founder and CEO Paul Hamilton replied to Sheeran. "To have you involved as well is obviously fantastic.
"There's a lot of similarities. I guess you don't know too much about the DNA of Halo, but we're massive disruptors. We've basically turned the industry on its head, we've ripped up the rulebook and done it our own way.
"Very much like what you've done with the loop pedal - nobody does that to the scale you do. The number of collabs you've done, how ecletic you are, every genre. You see with Azizam, the Persian influence. Old Phone, the Celtic.
"What you've done, there are so many similarities."
Pressing play on a new era ▶️
⁰Ed Sheeran and Halo Founder & CEO Paul Hamilton sat down to discuss Halo moving to front-of-shirt sponsor from the 25/26 season. pic.twitter.com/7mbAC5N6hh
— Halo (@halonxtgen) June 30, 2025