Asahi Super Dry and Arsenal have announced a new global partnership.
Asahi Super Dry and Arsenal have announced a new global partnership that will see Japan’s number one beer become the club’s Official Beer Partner.
The partnership will see Asahi UK gain exclusive pouring rights for lager, ale and cider at the club’s home ground Emirates Stadium, serving supporters on matchdays across both men’s and women’s fixtures from the beginning of the 2025/26 season.
Its brands – Asahi Super Dry, Cornish Orchards and Meantime – will be served at bars throughout Emirates Stadium and showcased to supporters through new, revamped bars and branding.
The agreement will also see Arsenal legends become part of new digital content and campaigns, connecting with Arsenal’s supporters around the world.
"Partnering with a global powerhouse like Arsenal to bring our range of Super Premium Beers and Cider, to supporters in London and around the world, is truly exciting," says Rob Hobart, marketing director for Asahi UK. "We will bring Gooners a new range of our best products for matchdays, led by Asahi Super Dry, supporting us to grow our presence in London and the south east. This collaboration marks an exciting step in our journey as a brand, broadening our reach and building meaningful connections with football supporters."
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