Aston Villa and Ozzy Osbourne partner on exclusive collection ahead of farewell gig
Aston Villa and Ozzy Osbourne have partnered on an exclusive collection and merchandise experience (image credit: Aston Villa)
Aston Villa and Ozzy Osbourne have partnered on an exclusive collection and merchandise experience ahead of his farewell concert this weekend.
The collaboration between the iconic rock legend and the Premier League club includes two merchandise drops and a limited-time memorabilia display, all available in the lead-up to Black Sabbath's Back to the Beginning festival on 5 July at Villa Park.
Beginning in-stores on 1 July and online 30 June, the bespoke Back Home collection will be available at the Villa Store at Villa Park, AVFC Sport and Leisure in the Bullring Shopping Centre, and online. The collection includes a retro football shirt, full zip jacket, and scarf, each featuring a custom-designed Back Home crest and tribute elements inspired by Osbourne's career and connection to Birmingham and Aston Villa.
On 3 July, AVFC Sport and Leisure in the Bullring will debut a dedicated Ozzy Osbourne memorabilia display, featuring rare artefacts and video content. That same day, a selection of official Back to the Beginning concert merchandise will also go on sale at the Bullring location.
"I'm thrilled to bring this one-of-a-kind experience to my hometown fans," said Osbourne. "The Bullring store looks amazing – and having this special merch and some rare items from my career on display makes it all the more personal.
"It also means a lot to me that we're giving back to Birmingham charities through this event."
David Asquith, vice president of retail at Aston Villa, added: "We're proud to partner with Ozzy on this exciting collaboration.
"It's a unique celebration of two Birmingham icons and we're looking forward to welcoming fans from around the world in the days leading up to this landmark concert."
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