Newcastle United are going places again and commercial chief Peter Silverstone feels that the Magpies have a kit to match their achievements
Newcastle United Commercial Director Peter Silverstone
Newcastle United commercial director Peter Silverstone
Newcastle United commercial chief Peter Silverstone has underlined the club's return to the Champions League as a major achievement.
Speaking at the launch of the club's new third kit - which will make its debut in the friendly away to Celtic later this month - Silverstone hailed the club's partnership with Adidas as fans went crazy for the new third kit.
Peter Silverstone, Chief Commercial Officer, at Newcastle United said: "This third kit is a powerful blend of past and present – a bold design that reflects both our proud history and the exciting journey ahead.
"Working closely with adidas, we've created something that we hope will resonate deeply with our global supporters, bringing back an iconic look with a modern twist.
"There's a real pride in wearing the trefoil – a symbol that connects generations of fans and players.
"Our passionate global fanbase will see this and wear it with pride, especially as we return to the UEFA Champions League for the second time in three years.
"Just as importantly, every adult shirt sold direct from the club contributes directly to our Foundation’s work across the North East, reinforcing our commitment to community impact on and off the pitch."
An Adidas statement also read: "For this season’s third kit, we wanted to bring the fans an added level of connection by combining our favourite elements of the iconic 97/98 kit, told through a modern and stylish lens.
"The intersection between football and fashion is continuously evolving, and this kit celebrates the colliding of these two worlds in a way that honours the club’s identity and togetherness, both in the past and for years to come.
"The 2025/26 third kit will make its debut when Newcastle United take to the pitch during their pre-season fixture against Celtic in the first ever adidas Trophy."
The 2025/26 Newcastle United third kit went on sale on Tuesday morning. Fans can shop online at shop.newcastleunited.com and www.adidas.co.uk/football-jerseys, or visit official club stores at St James’ Park, the Metro Centre, Fenwick Newcastle, as well as selected adidas retail locations.
To support the club’s ongoing community efforts, Newcastle United will donate £5 from every adult home, away, third, and goalkeeper shirt sold via the official club website or official NUFC stores before August 31, 2025 to the Newcastle United Foundation.
The initiative will help fund grassroots programmes and social impact projects across the North East.
Newcastle's kit launch was accompanied by a Sam Fender promo video which featured stars past and present including Tino Asprilla, Jonas Gutierrez, Alexander Isak and Sandro Tonali.
Dan Burn was also in the video, along with comedian and Newcastle fan Asim Chaudhry.
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