On June 27, 2025, Paramount Plus released the trailer for ‘Hip Hop Was Born Here’, a compelling five-part docuseries co-created and executive produced by Hip-Hop icon LL Cool J alongside NFL legend Peyton Manning. Set to premiere July 22 across the United States, Canada, Latin America, and Brasil, the show serves as a musical pilgrimage to the origins of Hip-Hop in New York City. In the trailer, LL—real name James Todd Smith—leads viewers on a gritty, soulful journey through NYC’s boroughs, beginning with the Bronx park where DJ Kool Herc hosted the genre’s first block parties.
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His personal narration, “To understand the power of Hip‑Hop today, you gotta go back to where it all started”, punctuates the series’ intent to connect past and present. The docuseries brings together foundational voices like Grandmaster Caz, Roxanne Shanté, Big Daddy Kane, Doug E Fresh, Method Man, and Rev Run, alongside modern talents such as Fivio Foreign and Crystal Caines.
Their reflections weave interviews, archival footage, and on-location storytelling into a celebration of Hip-Hop’s cultural and musical legacy. Peyton Manning lends surprising gravitas, remarking that although music isn’t his primary domain, “sports and music have a lot of similarities… both require hard work and commitment, and at their best, both bring people together”. LL Cool J’s production imprint—through his Rock the Bells brand and SiriusXM channel—adds authenticity, ensuring this isn’t just nostalgia but a living, breathing history.
What sets ‘Hip Hop Was Born Here’ apart is its dual homage to the early days and its spotlight on today’s torchbearers. As Method Man asks in the trailer, “Who would ever think that we could be world famous doing something that we love?”
The series promises to resonate with anyone who’s ever felt the beat move them—past, present, and future.