Sunderland have unveiled their new away kit ahead of the 2025/26 season
Sunderland have unveiled their away kit for the 2025/26 season, the first in the new range following promotion to the Premier League.
Hummel's latest effort is a reimagining of the club's iconic blue strip worn between 1989 and 1991, with legendary strike force Eric Gates and Marco Marco Gabbiadini involved in the launch. The club's ship crest again adorns the away shirt. The shirt goes on sale this Friday morning (4th July) at 8am both online and in the club store, with a range of activities set to take place at the store to mark the launch.
A range of other products will also go on sale tomorrow as part of the new range, including a jacket, warm-up tee and pre-match quarter zip. Goalkeeper shirts will go on sale online on Friday afternoon. Sunderland say that 'a brand-new lifestyle range' will also go on sale as part of the launch. including beach shorts and a polo shirt.
Fans have been advised that mini kits of the away shirt will go on sale at a later date.
The shirt aims to pay tribute to Sunderland's maritime heritage, featuring a bespoke pattern inspired by the view of the Roker Beach lighthouse from through the ‘C‘ Sculpture, woven into the fabric to reflect the city’s deep connection to the sea. ‘City by the Sea’ is stitched into the back of the neck, while the inside collar features a poetic nod to Sunderland’s coastal home with lyrics from The Lake Poets. Premier League printing will be available for all of the shirts.
A limited number of unsponsored shirts for all three kits will again be available to purchase.
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