Stephen Curry capped last NBA season by claiming the league’s top earner title, banking an estimated $155.8 million from a $55.8 million salary and $100 million in endorsements, surpassing LeBron James for the first time since 2013.
On the court, Curry remains among basketball’s most decorated figures, with four NBA championships, two league MVPs, 11 All-Star selections, 11 All-NBA nods and a 2022 NBA Finals MVP.
As the Golden State Warriors prepare for the 2025-26 campaign, Curry's marketability continues to soar, as does that of his wife, Ayesha.
On Thursday, Curry took to Instagram to tease a new drop for her Sweet July Skin line, slated for release on July 12, posting with the caption, "It’s about to get juicy. ✨07.12.25✨ Sign up for the details at sweetjulyskin.com."
Later, on her Instagram story, she added, "Follow @sweetjulyskin We have a HUGE drop coming! Mom is up to something."
This announcement signals the next chapter for Sweet July Skin, the skincare arm of her broader Sweet July lifestyle brand.
Launched in 2023, Sweet July Skin marries Ayesha Curry’s culinary heritage, rooted in her Caribbean traditions, with modern, science‑backed formulations.
She emphasized developing products "from scratch" to ensure ingredient transparency and efficacy, drawing on family‑taught remedies and rigorous laboratory testing.
Golden State Warriors guard Stephen Curry holds the NBA Finals Most Valuable Player Award trophy next to his wife Ayesha during the Warriors championship parade in downtown San Francisco. Mandatory Credit: Cary Edmondson-Imagn Images
Golden State Warriors guard Stephen Curry holds the NBA Finals Most Valuable Player Award trophy next to his wife, Ayesha.
Cary Edmondson-Imagn Images
After guest roles in film and television, Ayesha Curry launched a successful YouTube cooking channel in 2014, which led to hosting her Food Network series Ayesha’s *"*Home Kitchen" in 2016.
She’s since authored two New York Times best‑selling cookbooks, "The Seasoned Life" (2016) and "The Full Plate" (2020), and co‑founded the International Smoke restaurant concept with chef Michael Mina.
In 2019, she and Steph Curry established the Eat. Learn. Play. Foundation, focusing on childhood literacy, nutrition and active play, which has invested over $72 million to date.
Alongside these ventures, Ayesha has built Sweet July into a lifestyle umbrella encompassing a digital magazine, book publishing, community pop-ups, a Santa Monica café (opened in 2024) and now, Sweet July Skin.