The Buffalo Bills know they almost certainly need second-year wide receiver Keon Coleman to break out if they want to fulfill their promise a Super Bowl-winning roster.
Why him? Because the Florida State prospect has all the potential in the world to be just that good ... a real, live No. 1 threat in an offense. ... as Stefon Diggs once was here.
Can Keon make that jump?
That will be a wideout-related question on every Bills fan's mind going into training camp later this month.
The second-round pick caught 29 passes for over 500 yards and four touchdowns in his rookie season of 2024. He struggled with injuries throughout the 2024 campaign, but showed massive improvements throughout the postseason.
That is why Bleacher Report's Moe Moton identified Coleman as Buffalo's "most promising building block. "
Said Moton, " If the big-play wideout stays healthy in the upcoming term, he can lead the team in multiple receiving categories."
Buffalo does have plenty of weapons outside of Coleman to step up if the second-year wideout doesn't make as big of a jump as the organization hopes. ... but none of those other guys has ever been a true No. 1 guy.
It would therefore be massive if Coleman could make that jump.
As this team's centerpiece guys age, it becomes more imperative that Buffalo gets its young talent to stand out and take over. While the Bills MVP-winning quarterback Josh Allen is the driving force, having competent skill players to assist him is essential.
That is where Coleman comes into play. If he can step up and prove he can be a No. 1 receiving threat, it may be the final piece needed to get Buffalo to their Super Bowl goals in 2025 and beyond.