The NFL's effort to expand its global audience includes big-picture initiatives and team-by-team efforts.
Via Luke Johnson of the _New Orleans Times-Picayune_, the Saints are [spreading the word to France](https://www.nola.com/sports/saints/saints-head-to-paris-to-increase-their-brand-visibility/article_20334ea6-c51b-41c1-bded-2a56f91f352f.html), with a delegation that includes linebacker Demario Davis. Owner Gayle Benson will join the group later in the week, to attend a game of the Paris Musketeers.
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"During her visit, she will meet with top French CEOs, politicians, cultural leaders and ambassadors with one goal in mind: promoting the state of Louisiana and the city New Orleans," Saints spokesman Greg Bensel told Johnson in a statement.
The Musketeers, who play in the European League of Football, have a strategic partnership with the Saints. The Saints also hold NFL marketing rights in France.
Which makes sense, given the strong French influence over Louisiana.
The NFL has yet to stage a regular-season game in France. If/when it happens, the Saints will undoubtedly be involved.