Last season, the Indiana Pacers had Spokenote QR codes on their jerseys as a part of the NBA's sponsorship program. Fans might be happy to know that the QR codes are being replaced.
While Spokenote did not invent the QR code, the company made its money on "embedding" videos and entertainment products on clothing, posters, and stickers. However, they will not be the jersey sponsor of the Pacers this season.
Instead, Spokenote will be replaced with Lucas Oil, the Indianapolis-based automotive chemical company that is famous in part for its naming rights of Lucas Oil Stadium, where the Indianapolis Colts play.
While the Colts and Pacers do not share an owner or really anything aside from a hometown, Lucas Oil is leaving its mark on the town.
Lucas Oil Stadium has a capacity of 67,000, putting it below average, but it is considered state-of-the-art despite being built in 2008. While Lucas Oil only has naming rights and is not responsible for maintenance.
“Lucas Oil is a true Indiana success story and a brand that has long stood for performance, innovation, and community,” said Pacers CEO Mel Raines in the team’s official release. “We are thrilled to take our partnership to the next level and bring their name to the front of our jerseys.”
The patch will be a lot more low-key than last season's QR code and should fit better on the Pacers' jerseys, which, for fans interested in purchasing team merchandise, is one of the more important factors.
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