Golden State Warriors star Jimmy Butler is bringing his premium coffee brand BIGFACE to San Francisco's Mission District through a two-week pop-up that opens tomorrow, marking the NBA All-Star's first local business venture since joining the Warriors in February.
The pop-up runs from July 10 through July 27 at Square's Corner Store, located at the iconic corner of 22nd and Valencia streets. According to Square, the venue will operate from 9 a.m. to 6 p.m. daily, with special extended hours until 8 p.m. on opening day to coincide with Valencia LIVE!, the monthly night market.
From NBA Bubble to Bay Area
Butler's coffee journey began in 2020 during the NBA's Orlando bubble, when he famously operated a makeshift coffee shop from his hotel room, charging fellow players $20 per cup. What started as an informal side business has since evolved into a thriving enterprise and premium lifestyle brand focused on sustainably sourcing specialty coffees.
Butler joined the Warriors in February 2025 as part of a blockbuster five-team trade that saw him leave the Miami Heat after a tumultuous season marked by multiple suspensions. The 35-year-old forward also signed a two-year, $111 million contract extension with Golden State through the 2026-27 season.
Historic Mission District Location
The pop-up occupies 1100 Valencia Street, the former home of Lucca Ravioli, a 94-year-old Italian deli that closed in 2019. Square transformed the space into its Corner Store community hub in May, which has already served more than 2,000 neighborhood locals and businesses through workshops, networking events, and educational sessions.
As reported by Mission Local, the building has had a tumultuous recent history, including a 2023 incident when a San Francisco police SUV crashed into the storefront.
Premium Coffee Meets Local Culture
The menu will feature espresso drinks, cold brew, and pour-over coffee, all personalizable with BIGFACE's signature infusions including vanilla, salted caramel, and strawberry. BIGFACE is also creating San Francisco-exclusive merchandise that pays homage to the location's legacy as the former Lucca Ravioli, available only at the Corner Store.
Butler has partnered with Arkansas-based Onyx Coffee Lab for roasting, and BIGFACE sources beans from farms in Ethiopia, Honduras, Colombia, and Ecuador. As noted by SFGATE, the beans rival San Francisco's best roasters in quality, though they carry premium pricing with blends selling for $30 per 8.8-ounce bag online.
Celebrity Coffee Trend Continues
The BIGFACE pop-up aligns with broader trends in San Francisco's evolving coffee scene, where specialty coffee collaborations and pop-up experiences are increasingly common. According to Martha Stewart, 2025 coffee trends emphasize innovation, sustainability, and unique cafe experiences that go beyond traditional coffee service.
Butler's brand has previously operated pop-ups at high-profile events including partnerships with Van Leeuwen ice cream in New York City, the Miami Grand Prix, and Paris Saint-Germain's PSG House in Los Angeles. The company opened its first flagship location in Miami's Design District in 2024.
Community Connection Strategy
"San Francisco's coffee culture is legendary, making the city an ideal fit for BIGFACE," Butler said in a statement. "Coffee brings people from all different backgrounds together, so partnering with Square to bring BIGFACE to the Mission is the perfect way to connect more deeply with the Bay Area and show love to a community that's embraced me".
According to Square, Lindsey Irvine, Head of Marketing at Square, emphasized that "Jimmy Butler's evolution from NBA all-star to coffee entrepreneur perfectly exemplifies how passion and the right tools can transform any business dream into reality".
Following the BIGFACE pop-up, Square plans to partner with local nonprofit SF New Deal to bring a local business operator into residency at the Corner Store through the remainder of the year.
Looking Ahead
As reported by NBC Sports Bay Area, speculation exists about whether BIGFACE's San Francisco pop-up might evolve into a permanent brick-and-mortar location if local coffee enthusiasts embrace the brand.
The pop-up's timing during summer tourist season and Valencia Street's peak activity period positions it to capture both local Mission District residents and visitors exploring one of San Francisco's most vibrant commercial corridors.