Featuring the club's classic red and black stripes, the club said the design 'honours the club's rich heritage but captures the spirit of a team entering an exciting era'.
The club said: "The latest design reimagines the club’s iconic red and black stripes with a distinctive twist: a subtle sand-textured pattern woven into each stripe, inspired by the golden shores of Bournemouth’s coastline.
"This nod to the town’s natural beauty is paired with sharp red pinstripes and refined gold detailing.
"Crafted for performance at the highest level, the shirt features advanced breathable fabric and a contoured fit, ensuring players are equipped for the demands of the Premier League while supporters can wear it with pride, both home and away.
"More than just a kit, it’s a statement: for the coast."
The kit features the same shirt sponsor as last season in BJ88 that has seen some controversy around its sponsorship, and prompted the club to be warned by the Gambling Commission.