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At least 10 more years of Puma and A LOT more money.
Manchester City have officially signed a long-term extension with global sports brand Puma to continue making their kits for at least another decade in what has been reported as a record-breaking sponsorship deal.
The eight-time Premier League champions brought on Puma as their primary kit manufacturers six years ago, and the pair have been together during the most successful period in the club’s history.
Boasting a Treble, Champions League, FIFA Club World Cup and four consecutive league titles to their name throughout this time, it’s pretty much been a perfect marriage, so neither City nor Puma were likely to part ways anytime soon.
With that in mind, the collaboration has been extended by another decade in a deal reported to be worth a potential £1 billion – the same figure that made up the total prize pot for this year’s Club World Cup.
Not that we’re assuming you’re terrible at maths, but to put this into context further, this extension is worth a whopping £100 million a year, making it comfortably the most lucrative kit partnership in Premier League history.
The initial contract between Man City and the sportswear giants was worth £65 million (also spanning 10 years) back in 2019, but the prolific and highly profitable spell that has followed has led to this extension being welcomed by both parties.
Writing in a press release, the club said: “Commercially, Manchester City and PUMA have set new club sales global records, in addition to co-creating iconic, best-selling kits such as the 2022/23 Colin Bell-inspired home shirt worn during the Treble-winning season.
“PUMA and Manchester City have introduced industry-leading innovations both in terms of product and marketing campaigns over the past seasons.”
Citing crossovers with Puma subsidiary, stitchd, and brand activations such as the AI kit design competition for the 26/27 campaign, they insisted that their work together thus far has “delivered breakthrough innovation, cultural moments and commercial success, both on and off the pitch.”
#ManCity’s kit deal extension with Puma could eventually be worth £1 BILLION, with the agreement now running until at least 2034/35 and valued at £100M a season – making it the highest in Premier League history.
[via @TyMarshall_MEN]pic.twitter.com/9XCSlFIz11
— City Xtra (@City_Xtra) July 15, 2025
The club went on to add that, “This is a partnership built on shared values: performance, creativity, innovation, community and sustainability.”
Meanwhile, CFG (City Football Group) CEO Ferran Soriano, said of the fresh announcement: “We joined forces with PUMA with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons.
“PUMA have seamlessly integrated into our organisation, and we’ve enjoyed many historic moments together, engaging fans globally. Today’s renewal and extension solidifies our relationship and projects it to an even brighter future.”
How would you rate Man City’s Puma shirt designs up till now out of 10, Blues?
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Featured Images — Press shots (via PUMA/Manchester City)
Sport
Southampton youngster bids goodbye to boyhood club ahead of Manchester United move Danny Jones Danny Jones
Southampton FC youngster, Harley Emsden-James, has bid goodbye to his boyhood club ahead of an imminent move to Manchester United.
The promising 16-year-old defender, who has already impressed plenty of youth scouts in the under-18s Premier League, is set to become Man United’s latest summer signing, making that four so far.
Identified not just by the Red Devils recruitment team but tipped for big things by their new Director of Football, Jason Wilcox – who was with the Saints before arriving at Old Trafford – he’s clearly thought of very highly already.
Posting on Instagram over the weekend, the Southampton-born centre-back shared images of himself as an even younger boy (joining the academy at age 7) along with a heartfelt farewell message.
As you can see, the caption touches upon almost a decade with the club, writing, “I’m incredibly grateful for all the memories made and the amazing people I’ve met throughout the journey.”
He goes on to add: “A huge thank you to all the staff who have supported and guided me over the years, to my teammates who’ve become friends, and to everyone who’s been a part of this chapter with me.
“**Southampton** will always hold a special place in my heart. On to the next chapter!”
Currently signed to Puma, the England prospect’s move to Manchester was confirmed by Fabrizio Romano back in June, and there seems to be an understanding that Wilcox knows him well already.
United are reported to have paid around £1 million for the young Southampton defender’s signature, fighting off other suitors, including Man City, Chelsea, Aston Villa, Spurs and more.
Having recently shifted appointments in the INEOS administration, initially being appointed as Technical Director back in April 2024, the previous Premier League winner and coach, now looks to be spearheading MUFC’s transfer business and a big chunk of the youth development.
Some clips of Harley Emsden-James (09) from 🏴U15 vs 🇺🇸 a few months back
Righty CB made his U18 PL debut for Southampton yesterday
Relatively physically advanced of which he imposes well in his age-group. Brilliant composure w ball-at-feet – prominent+strategic passing eye pic.twitter.com/ugE5fXBxBW
— The Next Wave (@_TheNextWave_) August 24, 2024
Although the belief is that Emsden-James will be dropped directly into Man United’s U18s PL squad, rather than be blooded into the first team, there is an expectation that he will feature as part of Ruben Amorim’s first pre-season tour, so he will benefit from training with more senior figures at the very least.
On the other hand, along with the likes of fellow new arrival and defensive partner, Diego León, we wouldn’t be too surprised if you see them given minutes amid issues with squad depth, injuries and not quite as much transfer activity as many may have hoped for.
Looks like United may once again be putting that old ‘you can’t win anything with kids’ adage to the test.
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Featured Images — Harley Emsden-James (via Instagram)/The Manc Group
Sport
Gymshark is opening its first standalone northern store in Manchester this weekend Emily Sergeant Emily Sergeant Outside the new Gymshark store
A huge new Gymshark store is opening in Manchester tomorrow, and it’s the brand’s first standalone store in the North.
The global sportswear and fitness brand will be setting up shop at the Trafford Centre and taking over a large 7,500 ft space on Upper Peel Avenue with all of its iconic Gymshark ranges, including the massively ‘Vital’ and ‘Power’ collections, as well as some exciting new exclusives for Gymshark Trafford Centre.
The store itself is said to have Gymshark’s ‘increasingly trademark’ look and feel throughout it, including mannequins that are created from the image of real people in the community, different destinations for its hero products, and spacious changing rooms with bespoke lighting.
Unfamiliar with Gymshark? Since it was founded by Ben Francis from his garage in 2012, the brand has gone on to become one of the UK’s greatest business success stories of the 21st century – with more than 20 million people across 200 countries now counting themselves as members of the Gymshark community.
Gymshark is opening its first standalone northern store in Manchester this weekend / Credit: Supplied
The new Trafford Centre will be Gymshark’s first standalone store in the UK outside of London, and follows recent openings in Dubai and Amsterdam, as well as coming ahead of the opening of Gymshark’s first flagship store in the US later this year.
Most importantly, it builds on the brand’s long association with Manchester, as one of the first-ever Gymshark meet-ups was in the city, as well as its first ‘Lift’ event post-COVID.
Gymshark also credits the public’s reception to its space inside Selfridges at the Trafford Centre as one of the driving forces behind its choice to open a permanent store within the shopping centre, calling it ‘nothing short of spectacular’ and adding that the new opening genuinely solidifies Manchester’s role as a ‘big brother’ to a Brummie brand.
“We’re thrilled to welcome Gymshark’s first Northern store to Trafford Centre this weekend, joining our growing athleisure and sportswear offering at the centre,” commented Simon Layton, who is the Centre Director at Trafford Centre.
“We have no doubt that Gymshark will prove immensely popular and can’t wait to welcome them on opening day.”
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Gymshark is opening at the Trafford Centre tomorrow (Saturday 12 July) with a grand ribbon cutting at 10am, followed by goody bags, refreshments, and merch being handed out for those waiting in line.
There’ll also be different fitness challenges to take part in too, in true Gymshark spirit.
Featured Image – Trafford Centre
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