Everton will soon embark on their first season of Premier League football at the new Hill Dickinson Stadium.
Everton played 2,791 senior men’s team games at Goodison Park, winning 1,538 times, and scoring 5,370 goals.
The club’s move to the Hill Dickinson will truly represent a new era for the club, and manager David Moyes seems like the perfect person to bring some continuity to new surroundings.
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📆 24 April 1985
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And whilst The Toffees’ move to a bigger stadium will obviously reap rewards in terms of tickets sold and matchday revenue, Everton have also now applied for a license to hold non-footballing events.
And football finance expert Kieran Maguire has now explained the huge benefits that move could have for the club in an exclusive conversation with TBR Football.
Whilst Goodison Park was steeped in tradition, it was no longer ideal for Everton’s needs in terms of generating bonus revenue.
But as Maguire explained to TBR Football, everything could be about to change at the Hill Dickinson.
Everton are set to follow Daniel Levy’s example at Tottenham, and the end result could ultimately mean a bigger transfer budget for Moyes in the seasons to come.
Maguire explained: “Well, Goodison really wasn’t ideal for non-footballing events which curtailed the club’s ability to generate money.
“If you take a look at matchday revenue at Goodison, Everton were making less than a million pounds a match last season.
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“You’ve got Liverpool probably making £4m a match, and there’s a lot of matches in a season as we know.
“So that did put Everton on the back foot — they will no doubt have seen the success that Spurs have had. Since moving to the new stadium they have tripled their commercial income.
“Spurs can now have more non-footballing events than matches, which is clearly beneficial from that point of view, and I’m sure Everton would like to replicate that.
Everton can earn tens of millions as they look to replicate Tottenham’s success
In terms of numbers, Maguire had a firm belief that Everton could earn ‘tens of millions’ in additional revenues — an exciting turn of events for the Friedkin Group.
Everton have already signed Thierno Barry from Villarreal this summer, an ambitious move by the club, and their new stadium could see more of the same in the years to come.
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Maguire continued: “Commercial income and matchday income will increase due to the fact that the new stadium is 21st century ready, in terms of the blend of experiences and offers Everton can now make to the hospitality sector.
“In terms of non-match events, especially if the Bramley-Moore area is developed well, it can now become an entertainment hub with the Everton stadium as the focal point.
“So potentially in a good season, I’d expect a minimum of a 50% increase in matchday revenue, ideally doubling it.
“Once those licenses start to work out, there’s no reason why non-matchday events can’t start contributing, not in the single millions, but tens of millions as far as additional revenues are concerned.”