AFC Bournemouth have launched their new home kit ready for the 2025/26 Premier League campaign.
If the Cherries were not the last top-flight club to launch their new home kit, then they certainly were one of the last. But as the old saying goes, why not leave the best till last, and the Cherries have quite possibly done that.
Heading into the final year of the current contracts with both Umbro and betting company BJ88, the Cherries have launched a shirt that feels both modern and retro at the same time.
[afcb.co.uk](https://www.afcb.co.uk/news/2025/july/15/2025-26-home-kit-launched/?utm_campaign=2952466_25/26+home+kit+launch+(content)&utm_medium=email&utm_source=email&utm_content=Header&dm_i=47OT,1RA4Y,GH61P,89MKW,1) described it as a design that…
_“…reimagines the club’s iconic red and black stripes with a distinctive twist: a subtle sand-textured pattern woven into each stripe, inspired by the golden shores of Bournemouth’s coastline._
The new shirt is already available via the club shop and the [online superstore](https://superstore.afcb.co.uk/afc-bournemouth/home-kit-8).
It is priced at £65 for adults and £55 for youth, with the option of having the betting company sponsor, no sponsor at all, or the Bournemouth University sponsorship on the front.
Your say…
thegazzyb…
The wave texture makes the UNSPONSORED shirt look a lot less bland in my opinion.I’d really like one of those, but to be honest, I already have so many replica shirts which I barely wear, so I will probably save my money again this year.
If I still lived in the UK then I would probably have bought one. But post Brexit buying stuff from the UK has become too much of a PITA for me.