The purpose of the NFL's Global Markets Program is to expand the fandom around the world. Canada was named one of the new international markets where the Cardinals can build that connection.
The Cardinals also have the rights to hold events in Mexico. During the NFL Draft, linebacker Mack Wilson Sr. visited Hermosillo and announced the selection of linebacker Cody Simon. This week, Luis Hernandez and Irving Villanueva of the Spanish broadcast team are in Mexico for a sit-down interview with FOX Deportes, capturing content with the Cardinals' International Fan of the Year, and generating excitement ahead of the 2025 season.
Football is growing at a rapidly fast speed, and with [NFL players joining their countries for the 2028 Olympics](https://www.azcardinals.com/news/cardinals-players-begin-to-think-about-flag-football-participation-in-2028-olympics), the trajectory arrow continues to point upwards. More events will take place in both Canada and Mexico in the future.
Last season, the University of Illinois product started five games at right guard. Adams said his experience was "humbling, but at the same time, it kind of motivated me to get bigger, stronger, faster, maybe switch on my approach, and added way more fuel to the fire."
While Adams' sights are set on solidifying his role as a starter, the trip back home was a friendly reminder of his early beginnings.
"It was kind of a nice reset," Adams said. "I've been out here during the summer training, so I didn't get time to go home. To get there and spend time with my family and also see a new part of Canada, it was fun."