NBA Store CityWalk
The new NBA Store is the fourth location nationwide. (Image credit: Lids)
The Nation Basketball Association is bringing its retail partnership with Lids to the West Coast with the season around the corner.
The NBA and the sports headwear and apparel retailer is set to open a fourth NBA Store at the Universal CityWalk Hollywood shopping and entertainment district in Los Angeles. As part of the league’s long-standing partnership withLids and Fanatics, Lids will oversee the operations for the NBA Store, creating a unique retail experience for NBA fans.
NBA Store CityWalk spans 11,000 sq. ft., and is just a short walk from Universal Studios Hollywood. Fans can shop from a wide selection of official NBA and WNBA merchandise and memorabilia, including jerseys, apparel, headwear, footwear, sporting goods, toys and collectibles from major brands such as Nike, Fanatics, Mitchell & Ness, New Era and Wilson.
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“We look forward to bringing the NBA Store experience to Universal CityWalk and introducing it to the West Coast for the first time,” said Michael Brady, global head of licensing, commerce & business affairs, NBA. “Since opening our first store in New York, we have been dedicated to offering unique retail experiences to fans across the United States and around the world.”