The Dallas Mavericks’ controversial decision to trade superstar Luka Doncic to the Los Angeles Lakers continues to stir emotions among fans — and now, a billboard has reignited the debate.
Position: PG, SG
Age: 26
Height: 201 cm
Weight: 104 kg
Birth place: Ljubljana, Slovenia
A newly installed billboard outside the Mavericks’ home arena, featuring Doncic promoting the video game 'Overwatch 2,' has drawn widespread attention and mixed reactions from fans.
The advertisement, located on Nowitzki Way, the street honoring Mavericks legend Dirk Nowitzki, shows a close-up of Doncic’s face alongside the phrase, “Cowboys Never Die.”
According to The Dallas Morning News’ Mike Curtis, the Mavericks have requested that the billboard be relocated further away from the arena. The building hosting the digital screens sits directly behind and adjacent to the iconic Dirk Nowitzki statue, a location the team reportedly considers sensitive.
The team clarified that the request to move the advertisement did not originate from ownership or senior leadership, suggesting it came from other internal management channels concerned about the optics.
Fans have taken to social media to express a range of reactions, with some viewing the billboard as a lighthearted nod to Doncic’s lasting legacy in Dallas, while others see it as a painful reminder of the superstar’s departure.
Play