The NFL’s Philadelphia Eagles have partnered with TickPick to revamp its tours of Lincoln Financial Field stadium.
The upgraded tours are set to be a fully immersive experience for guests visiting the 67,594-capacity Lincoln Financial Field, which is due to stage six matches at next year’s FIFA World Cup.
TickPick, which was named the official fan experience partner of the NFL team last year, will now also be designated as the presenting partner of Lincoln Financial Field Tours.
“Our expanded partnership with TickPick has enabled us to reimagine our stadium tours and offer an experience that is both engaging and interactive for guests,” said Brian Napoli, senior vice-president of corporate partnerships at the Philadelphia Eagles.
“We are thrilled to grow our partnership with TickPick and look forward to working with them in a variety of ways to further showcase Lincoln Financial Field as an international destination for sports and entertainment.”
The stadium tours will begin at the TickPick Landing with fans welcomed by Eagles icons through an interactive video. The tour route will include the field, locker room, team tunnel, the post-game press conference room, and more.
The new platform will also offer self-guided tours, group guided tours, and private group tours to guests.
“When we first partnered with the Philadelphia Eagles, our goal was to enhance the fan experience in new and meaningful ways,” said Brett Goldberg, co-chief executive of TickPick.
“We’ve already reimagined the gameday experience, and now we’re proud to help innovate how guests explore Lincoln Financial Field during stadium tours, one of the most iconic venues in sports.”