Wheaties is considered "the breakfast of champions," and throughout his career, Hurts has proven to be a winner at every level.
"Jalen is the true embodiment of a Wheaties Champion — paying forward the lessons he learned from mentors who guided his journey to uplift the next generation," said Emilie Knox, Vice President and Business Unit Director for Wheaties, in a statement. "That spirit of resilience and giving back is exactly why we're so proud to feature him on the cover of this limited-edition box." — Written by Matt Ryan