The National Football League seems like a pretty uniquely regional proposition, but apparently, there are fans of the American sport all over the world. What else could explain Ram introducing an NFL special edition of its Rampage midsize truck – not even the international 1500 – for the Brazilian market? Celebrating the pickup manufacturer's partnership with the organization for the 2025/2026 season, the Rampage NFL edition comes with some unique styling touches, badging, and decals, but no matter how hard they try, football fans in America won't be able to get their hands on one of the 300 units since all are staying in Brazil.
Ram-logo
Ram
Founded
2010
Founder
FCA
Headquarters
Auburn Hills, Michigan, USA
Owned By
Stellantis
Current CEO
Tim Kuniskis
Cosmetic Alterations For The Special Edition
The NFL version of the Rampage is based on the R/T trim level, meaning standard features like a leather instrument panel, mixed leather and microfiber upholstery, and full-time four-wheel drive with a low-speed transfer case. The R/T's sporty styling gets enhanced in the NFL Special Edition by way of a new dual exhaust with round, black chrome tips peeking out of a cut-out bumper.
2026 Ram Rampage RT NFL Edition Exterior 1
2026 Ram Rampage R/T NFL Edition
Ram do Brasil
The Rampage also gets NFL logos all over, including decals on the hood and bedsides and full-color badges on the front doors. Moving inside, the football league logo is also embroidered into the red-accented bucket seats, and the special also gets bright-finished pedals for a sportier look.
The extensive use of the logos throughout the Brazilian-market Rampage just proves how popular American football is becoming around the world. Ram is one of the NFL's main sponsors in Brazil, and it's taking advantage of the publicity to further promote the popular Rampage, which has already racked up 25 awards since its debut two years ago.
Sorry, Sports Fans, This One's Not For You
The odds of Ram introducing a similar model for American customers are about as close to zero as you can get. Stellantis' truck brand advertises during professional football games (including the Super Bowl) and has even partnered with the Los Angeles Rams in the past, but here in the States, the NFL is very protective of its branding.
2026 Ram Rampage RT NFL Edition Exterior 3
2026 Ram Rampage R/T NFL Edition
Ram do Brasil
And since the Rampage is sold exclusively in Brazil – in fact, it's Ram's first product completely designed and built in the country – don't plan on seeing any of the 300 NFL editions at your local dealer. It's not the first time Americans have been juked out of cool pickups. Just yesterday, Ford announced the Ranger MS-RT PHEV, a lowered and widened sport version of the truck for European customers that would look mighty nice in American showrooms alongside the Maverick and F-150 Lobo.
Source: Ram do Brasil