Pioneering underwear brand Step One has unveiled Aston Villa defender Matty Cash as an official UK brand ambassador. Cash joins an impressive line-up of athlete partners including Durham & England Cricketer Brydon Carse and Northampton Saints & England player Henry Pollock – all choosing Step One for its dedication to innovation, sustainability, and performance.
This latest collaboration represents a significant step in strengthening Step One’s presence among UK sports fans while deepening the brand’s connection with elite athletes. Renowned for his defensive grit and relentless energy on the pitch, Cash embodies the confidence and high performance that Step One delivers with every pair.
The talented defender has earned recognition for his tough tackling and surging forward runs, with standout performances in both the Premier League with Aston Villa and on the international stage for Poland. By partnering with Step One as the domestic season ramps up, Cash joins a community of world-class athletes who rely on the brand’s innovative fabrics with anti-chafe panels and sustainable bamboo fabrics to maximise comfort and performance – on and off the field.
Aston Villa and Poland player and Step One ambassador, Matty Cash, said: “As a defender, I’m constantly on the move – sprinting, tackling, and pushing forward – especially with the Premier League back in full swing. Comfort is crucial for my performance, and Step One has completely upped the game: no chafing on the main stage, and the support I need to recover and perform at my best every match.”
Greg Taylor, Founder & CEO of Step One, said: “We’re excited to welcome Matty Cash to the Step One family. As a relentless player, his energy, drive, and consistency perfectly align with our mission: performance without compromise. Partnering with Matty highlights our commitment to providing comfort and innovation – whether he’s charging down the wing on matchday or recovering on the putting green for his next big performance – safe to say they are golf approved too!”
Known for its blend of style and function, Step One offers eco-friendly underwear designed for performance. Each piece features advanced fabric technology and friction-resistant panels to prevent chafing and ensure maximum comfort for athletes during games and intense training sessions.
The brand has partnered with a roster of athlete ambassadors in recent months, including Tony Bellew and Joe Marler, who have endorsed Step One underwear for its unmatched comfort and commitment to sustainability.
Step One is committed to protecting the environment by using 100% organically grown and certified viscose made from bamboo Viscose and ensuring an eco-friendly production process that avoids harmful chemicals. The company also upholds fair wages and safe working conditions throughout its supply chain.
Step One Men’s Trunks are available to buy online at [https://uk.stepone.life/](https://uk.stepone.life/), select John Lewis stores and online at johnlewis.com.
For more information on Step One, visit: [https://uk.stepone.life/](https://uk.stepone.life/).