The National Football League has unveiled “[You Better Believe It](https://www.youtube.com/watch?v=N7auEg6XUOI&feature=youtu.be),” its 2025 Kickoff campaign blending live action, CGI, and generative AI into a vibrant fan celebration featuring all 32 teams.
Set to a remixed version of Quad City DJ’s “Come On, Ride the Train” by recording artist Normani, the 60-second spot unfolds like a music video. Fans sing the new “Come On, Ride the Float” chorus alongside team-specific verses, with imaginative nods such as Washington’s Major Tuddy flying through the sky, a towering ice sculpture of “Joe Cool,” and Las Vegas’s “Black Hole” fan section.
“Our fans are at the heart of this campaign – their joy, optimism and belief in what’s possible – and we embraced AI to bring them even closer to the game they love,” said Tim Ellis, NFL chief marketing officer.
Directed by Kerry Furrh and Olivia Mitchell of TUSK and produced with 72andSunny, the campaign features cameos from Jalen Hurts, Normani, comedian Druski, and TikTok star Rizzler. It aims to capture the excitement of a new season, uniting fans across teams and cities.
“You Better Believe It” premiered today on NFL Network, NFL+, and national broadcast partners, with additional vignettes to debut throughout the season.