[YouTube](https://variety.com/t/youtube/) got into the game with its first exclusive [NFL](https://variety.com/t/nfl/) broadcast Sept. 5, which the platform says averaged more than 17.3 million global viewers.
That stat was based on the average minute audience (AMA) for Friday’s showdown between the Kansas City Chiefs and the Los Angeles Chargers taking place in São Paulo, Brazil.
Per YouTube, This included 16.2 million AMAs across YouTube and other distribution platforms in the U.S., according to Nielsen and YouTube compiled data, and 1.1 million AMAs outside of the U.S., according to YouTube’s own numbers.
More to come…