The partnership between NBA star Tracy McGrady and Adidas was one of the biggest in the basketball world, and his signature brand of shoes was found on courts all across the country.
For young basketball fans, McGrady’s shoes were in a league of their own.
Sadly, Adidas and McGrady split and haven’t worked together in years.
Shams Charania recently posted some great news for sneakerheads.
“After splitting in recent years, Hall of Famer Tracy McGrady has signed a new endorsement deal to reunite with Adidas – and both sides are expected to spearhead the revival and new evolution of ABCD Camp alongside Sonny Vaccaro, sources tell ESPN,” Charania posted on X.
After splitting in recent years, Hall of Famer Tracy McGrady has signed a new endorsement deal to reunite with Adidas – and both sides are expected to spearhead the revival and new evolution of ABCD Camp alongside Sonny Vaccaro, sources tell ESPN.
— Shams Charania (@ShamsCharania) September 5, 2025
After Adidas and McGrady split up, his shoes became even more desired by fans.
But the market gobbled them up, and the stream of his retro shoes slowly dried up.
With this news, fans are promised a plethora of new shoes from McGrady and Adidas.
This update is going to radically change the shoe game, and people are now anticipating when more announcements about upcoming products will be released.
Whenever they hit shelves, McGrady’s new shoes will instantly sell out.
During his 16 years in the NBA, McGrady was a massive presence for the Toronto Raptors, Orlando Magic, and Houston Rockets.
He also played for the New York Knicks, Detroit Pistons, and Atlanta Hawks.
McGrady was a seven-time All-Star, two-time scoring champion, and Most Improved Player of the Year in 2000-01.
He is also a member of the Hall of Fame.
McGrady was known for his work on the court as well as his shoe brand, which was one of the hottest on the market.
And now his shoes will be on basketball courts again.
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