Since West Ham United was formed in 1895 as Thames Ironworks FC, much has changed, but the Club’s values have remained the same. This is a Club for honest, hardworking people. A Club that belongs to east London.
One of the most culturally diverse areas of the capital, there’s a richness that comes from the togetherness shown in every corner of east London. It’s part of the fabric of our Club. Of course, we celebrate flair and talent, but we fall in love with the grafters, those who combine hard work and skill.
It’s not just the Claret and Blue that binds us. It’s the values we wear and the people we represent. We are United by More.
To celebrate our 2025/26 Home Kit, we invited supporters from across our fanbase, representing different generations, backgrounds, and experiences, to be part of our launch shoot. Among them were West Ham fans from R;pple Suicide Prevention, one of the West Ham United’s charity partners.
Partnered with West Ham United since October 2022, when its technology was introduced across the Club, R;pple Suicide Prevention is a charity set up by lifelong Hammers fan Alice Hendy MBE, in memory of her brother Josh who took his own life aged just 21.
Discovering that Josh had been researching techniques to take his own life, Alice made it her life’s mission to prevent other families from experiencing the effects of suicide by developing a browser extension designed to intercept internet searches relating to self-harm and suicide.
Since then, Alice has expanded R;pple's suicide prevention resources to now serve over 49 countries around the world, in 14 different languages. The tool has been downloaded by almost 2 million users, intercepting well over 100,000 harmful searches and has saved 32 lives.
On World Suicide Prevention Day 2025, we hear of the invaluable, life-saving work being done by R;pple to prevent people taking their own lives.