Sports Illustrated Tickets and the Washington Commanders have entered into a multi-year marketing and fan experience partnership.
Under the agreement, Sports Illustrated Tickets will serve as an official fan experience partner of the NFL team.
It will also be in the role for the 2025 NFL Madrid Game on November 16 between the Commanders and the Miami Dolphins at Santiago Bernabéu Stadium.
“This partnership with the Washington Commanders exemplifies what Sports Illustrated Tickets is all about – helping our partners give their fans unforgettable moments, improving their experience at the game whether at home in the DMV or halfway across the globe in Madrid,” said Sports Illustrated Tickets chief executive, David Lane.
“From our in-stadium activations to exclusive experiences around the Commanders and Dolphins matchup in Madrid, we’re bringing the passion and culture of sports to life in ways only Sports Illustrated can.”
The collaboration will see Sports Illustrated Tickets Faces in the Crowd which spotlights fan reactions from the match and transforms them into digital magazine covers.
“Our fans are at the heart of everything we do, and creating an unforgettable, premier gameday experience for them is always a priority,” said Jim Rushton, chief partnerships officer at Washington Commanders.
“Partnering with Sports Illustrated Tickets gives Commanders fans a unique opportunity to make memories – whether it’s cheering with us at Northwest Stadium or making history together abroad at the NFL’s first regular season matchup in Madrid.”