A key initiative of the collaboration is the "Future of Football" program, which reflects a shared belief by the BIlls and MLSE in the power of sport to inspire youth and transcend borders. The inaugural clinic at BMO Field welcomed over 200 Greater Toronto Area youth for training sessions, hand-on CPR training and learning fan cheers for both the Bills and Argos.
"The reason we are here today is to create relationships, grow the game and support the youth in Ontario and the Greater Toronto Area. This exciting collaboration between the Buffalo Bills and MLSE is a starting block assisting the youth in skills learned by professional players, not just in the US, but in Canada," said NBA Hall of Famer and Bills limited partner Vince Carter.
The partnership extends beyond on‑field activities. MLSE properties like the Toronto Argonauts, Toronto Raptors, and Toronto FC will feature watch parties at Real Sports Bar & Grill, exclusive co‑branded apparel, Bills‑themed giveaways, and youth‑focused events.
The celebration also featured former quarterback Doug Flutie — who starred for both the Bills and the CFL's Toronto Argonauts — as well as sports icons turned Bills limited partners, Vince Carter, Tracy McGrady, and Jozy Altidore.