Adam Silver says fans who can’t afford streaming services to watch NBA games can still watch free highlights, calling the NBA a “highlight sport.”
The rising cost of watching NBA games live has become a concern for many fans around the world. On top of that, the need to maintain multiple streaming subscriptions just to follow every game feels like too much to ask.
During a press conference on Wednesday, NBA commissioner Adam Silver addressed the issue, noting that fans who can’t afford streaming services can still enjoy free highlights, describing the NBA as a “highlight sport.”
"There's a huge amount of our content that people can essentially consume for free," he said.
"I mean this is very much a highlights-based sport. So Instagram, TikTok, Twitter you name it. Any service, the New York Times for that matter to the extent that your content is not behind a paid firewall."
"There's an enormous amount of content out there. YouTube, another example that is advertising based that consumers can consume," Silver added.
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