September 12 – West Ham United have announced a new collaboration with medical equipment manufacturers BTL, who have become the Club’s new Official Recovery Equipment Supplier.
BTL works with high-profile sporting organisations using its non-invasive treatments, which West Ham say have become a crucial component in modern sports rehabilitation.
With the football schedule becoming increasingly congested, recovery has become as important as training for Europe’s elite players.
Though West Ham haven’t qualified for competitions outside of England this season, a decent cup run and full league season still amounts to around 50 games across 39 weeks.
West Ham hope that BTL’s data driven, precision-based medical technology will provide the Club’s medical staff insights on player injury, including supporting the return of players to action as quickly as possible.
The aim is that, used in tandem with traditional physiotherapy, the players have the best opportunity to return to maximum performance levels following injury, whilst enhancing recovery across the team.
BTL will receive a wide range of matchday exposure, including LED advertising pitch side and on stadium screens. On top of that, BTL will be given video content opportunities to showcase the Club using its range of rehabilitation apparatus in an effort to grow the brand further.
Richard Collinge, Performance Director at West Ham United, said: “Athlete recovery is such a crucial part of modern football, and working with BTL ensures that the players, as well our performance and medical team have the very best tools to support players with their recovery so they can perform at their best.
“As a Club we are always looking to utilise innovation to generate improvements in player performance and recovery, the collaboration with BTL will drive the team to achieve its goals.”
West Ham will return home after the international break to face Tottenham Hotspur on Saturday afternoon. Off the back of a remarkable 0-3 victory over Nottingham Forest last time out, the Irons will be hoping to hammer another three points into their campaign.
Contact the writer of this story, Harry Ewing, at moc.llabtoofdlrowedisni@gniwe.yrrah