L’Oréal Paris has become one of our Official Partners, as the two brands deepen their relationship following a successful, short-term activation together earlier in 2025.
The partnership will continue to showcase L’Oréal Paris’ products including Elvive, the UK’s number one haircare brand, and Men Expert, the UK’s leading male grooming brand.
Together, we will also promote brand-new, cutting-edge product releases coming in 2026, with promotional campaigns featuring players throughout the season ahead.
Amélie Fortier-Cyr, General Manager at L'Oréal Paris UK&I, said: "What made our initial partnership so impactful was the strong affinity it created between our brand, the players and supporters. The engagement it inspired stands as a true testament to how our values of performance, innovation and empowerment resonate with the Arsenal community.
"We look forward to building on this momentum and creating even more meaningful connections together."
Juliet Slot, our Chief Commercial Officer, added: “We’re pleased to bring L’Oréal Paris on board in a longer-term agreement following our successful campaign together earlier this year. Shared values of innovation and a relentless focus on excellence and progress have underpinned our work together to date and will continue to guide us as we move forward in this new chapter.”
L'Oréal Paris is the number one beauty brand in the world, making the best of luxury beauty available and accessible to all. As a brand at the forefront of science and innovation, L’Oréal Paris are proud to create industry-leading products for both men and women to ensure everyone can feel ‘Worth It’, no matter what.
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