[Albion](https://www.theargus.co.uk/sport/albion/) have changed things a little off the pitch, modernised and refreshed it, and unveiled both a new appointment and an in-house promotion.
Former Arsenal man Jason Ayto was confirmed in new role as sporting director on Monday with Mike Cave stepping up to technical director.
Cave had previously been assistant to technical director David Weir, who made a dignified exit on Friday.
It feels like a club who know they cannot stand still in the cut-throat super-rich world of the Premier League.
You either keep pushing forward or you get swallowed up and dragged backwards.
In his statement as the appointment was announced, Ayto spoke about Albion being a club who make smart decisions.
He said: “This is a special club, admired across the footballing world for its culture, ambition and smart thinking, all of which has underpinned some remarkable progress in recent years.
“To be joining at a time when there is such a strong desire to build on those excellent foundations, innovate further, and bring success is incredibly exciting.”
So keep changing, keep evolving. But there is one key aspect which remains the same and remains an area where Albion, behind closed doors, believe other clubs might struggle to catch them.
That is in the data accumulated and analysed by Tony Bloom over the years which underpins them on strategy and appointments both on and off the field.
It is a data source which others in non-rival leagues are tapping into.
There is Hearts and Union St-Gilloise as they fly high in their own leagues and Melbourne Victory, where Paul Barber has been appointed as a director in the run-up to a season which starts next month.
Also Grimsby Town, who have used some of the Jamestown Analytics information to help them knock Manchester United out of the Carabao Cup.
There appears to be a little unease among some Albion fans after four points from the first four games.
There is a questioning and second-guessing of decisions and of the head coach, which is all natural and been seen before.
And it is understandable to a certain point.
We have been spoiled in the early stages of seasons for quite a few years now.
The last time they lost their first two away games was in 2018-19, at Watford and Liverpool\*.
Until now, that was the only time it had happened in the Premier League area.
While always wanting to win, Albion’s top figures are unlikely to be too concerned by a modest points return in the opening weeks.
And the bigger picture as to why they feel they are on the right lines is one which will be partly based on that Bloom data.
It was described to me about the time of Weir’s exit as the “special source” as I asked whether other clubs might be catching up with the Seagulls.
The information collated and curated by Bloom goes back decades.
The belief at Albion is that clubs who are using data for recruitment now do not have that depth of information or an ability to cross-examine years and years’ worth of statistics.
They can buy some in, but they won't necessarily be structured or framed in the way that Bloom’s are.
The thought process at Albion is that data and its analysis are not the issue.
But there IS a belief they have to always strive to be better, to be different, to have new ideas, to come up with new ways of doing things.
In order for that to happen, there is also a need for fresh energy.
But it is based on a “special source” going back years.
* Back in 2018-19, Albion came from 2-0 down to draw their third away game at Southampton, then lost at Manchester City before winning at Newcastle in their fifth fixture of the season on the road.