Brighton and Hove Albion team up with the Samaritans
Brighton and Hove Albion stand alongside all 20 Premier League clubs in launching Together Against Suicide, a new initiative launched in partnership with Samaritans.
The campaign, created with broadcaster and mental health advocate Roman Kemp, aims to raise awareness of suicide and provide vital support for those affected.
Every 90 minutes – the length of a football match – someone in the UK takes their own life. With suicide the leading cause of death for men under 50, the initiative harnesses the power of the game to reach those who may be most at risk.
Albion will officially launch the campaign at the Premier League home fixture against Tottenham Hotspur on Saturday 20 September. A video will be showcased at the Amex Stadium as part of the matchday activity.
Local action in Brighton & Hove
Brighton & Hove has some of the highest suicide rates in the country, with an average of 43 deaths by suicide each year. In response, Albion will work closely with Samaritans’ Brighton & Hove branch, who have supported the club and fans for many years.
As part of the initiative, Albion will:
Provide safe spaces and trained listeners at all men’s and women’s home matches
Share information on spotting the signs that someone may be struggling
Direct fans towards trusted support, including Samaritans’ 24/7 helpline
Train 1901 club fans and community members in listening skills over the course of the 2025/26 season, with sessions delivered at the stadium and training ground
Roman Kemp: Clubs can be there for fans
Premier League Chief Executive Richard Masters said, “Sadly, suicide is an issue that affects people of all ages from all backgrounds. We believe football can play a vital role in reducing the stigma around it and connecting fans who are experiencing suicidal thoughts with the support they need.”
Roman Kemp added, “As football fans, we are always there for our clubs. This initiative flips that around – now clubs can be there for fans when they need it most. As someone who has felt the impact of suicide, I know that football’s sense of community can help save lives. One conversation really can make the difference.”
Julie Bentley, Chief Executive at Samaritans, said, “One in four of us experience suicidal thoughts but suicide is not inevitable. A moment of connection can be all it takes to save a life. Together Against Suicide is an amazing opportunity to reach thousands of people with the message that it’s okay to talk – and that support is always there.”
A season-long commitment
Together Against Suicide was launched on World Suicide Prevention Day (10 September) and will run throughout the 2025/26 season.
Albion are among 11 clubs piloting enhanced matchday support, alongside Arsenal, Aston Villa, Brentford, Chelsea, Everton, Liverpool, Tottenham Hotspur, West Ham United, Wolverhampton Wanderers and Southampton.
Fans can learn more and access resources here
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