We are delighted to announce a renewed partnership with YETI, the global outdoor brand best known for its premium coolers, drinkware and bags.
YETI becomes the new Official Front of Training Kit partner for Tottenham Hotspur Women.
As part of our shared mission to support the growth of the women’s game, the Club will be working with YETI on event day activations during Women’s games at Tottenham Hotspur Stadium.
YETI also becomes the Club’s new Official Luggage partner across both the Men’s and Women’s teams, which began with the Men’s First-Team pre-season tour to Asia in the summer.
**Ryan Norys, Chief Revenue Officer, Tottenham Hotspur said:** “We are thrilled to continue working with YETI on a renewed collaboration that focuses on both supporting the continued growth of our Women’s team and supplying our playing squads and staff with its premium luggage and kit.”
**Bill Neff, Head of Marketing at YETI, said**: “What started out as a simple licensing deal with Tottenham Hotspur in 2022 quickly evolved into a truly collaborative partnership that included product integration into the team, staff and football community. Tottenham Hotspur helped us recognise that YETI could be relevant to people beyond the traditional outdoor communities and we’re honoured to support both its Men’s and Women’s teams.”
YETI is a global retailer based in Austin, Texas that makes premium outdoor products like coolers, drinkware, bags, and outdoor gear. Founded in 2006 by Roy and Ryan Seiders, YETI is known for providing products with a focus on durability and performance.
The Club has worked with YETI on a licensing agreement to provide branded insulated drinkware and accessories for fans on our retail platforms since 2022.