The 49ers have huge plans to keep Leeds United in the Premier League and turn them into a club with a £1bn valuation in the near future. They want one step ahead on those plans by roping in a new mega-rich entity to invest in the Yorkshire giants.
It recently emerged that the American consortium have been trying to bring in new investors to realise their plans to develop Leeds, which involves expanding Elland Road and investing in the playing squad over the course of the next four years.
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A leaked document revealed the 49ers’ grand plans to turn Leeds into a £1bn club by 2030, with revenues exceeding the £300m mark by the end of the 2028/29 season.
The Leeds owners have taken a giant step towards realising their plans as a deal is now in place for another mega-rich investor to join the consortium and invest in Leeds to further develop the club.
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Leeds United have a new mega-rich investor
IDC Network, a private equity firm headquartered in the United States, announced this week that it has invested in Leeds via the 49ers Enterprises, channelling the move through its new vehicle, IDC Sports and Entertainment.
The new American investor described Leeds as a sleeping giant of European football and paid tribute to the way the club earned promotion to the Premier League last season.
IDC Sports was quoted as saying by TBR Football: “We joined forces with 49ers Enterprises, the investment arm of the San Francisco 49ers, to invest in Leeds United, known as ‘the sleeping giant of European football’.
“Leeds recently returned to the Premier League, where its grit and passion shone through.
“Under the leadership of Paraag Marathe and his team, Leeds United embodies the values we deeply identify with: ‘Marching on Together’ and ‘Side before self, every time’.”
An early boost ahead of the winter window?
Leeds fans will not care about balance sheets and valuations of the club if the team are not performing on the pitch, no matter how much the 49ers want to gloss over the results.
They were left disappointed by the level of investment in the squad and clearly felt that the team were left short in the final third of the pitch.
Daniel Farke has already indicated that he wants money to spend in the winter window and is keen to improve his attacking options in January.
Leeds supporters would want the new investment redirected towards the playing squad in January, as if Leeds get relegated, the 49ers’ grand plans will not come to fruition.
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