Men’s grooming company Manscaped has launched a creative review as it considers running its first Super Bowl ad, according to two people familiar with the process.
A spokesperson for the company confirmed that it is accepting pitches for a spot to run during Super Bowl LX, but has not yet finalized its participation in the game.
Manscaped is fielding pitches from both external agencies and its internal creative team, according to the two people.
The company, launched in 2016, started out selling just one product—a body hair trimmer for men—but now offers an array of lifestyle and grooming products.
It has navigated the delicate matter of its business by leaning into irreverent humor in its marketing.
Last March, in a collaboration with the creative agency Pereira O’Dell, the company unveiled a campaign called The Boys.
Manscaped
The creative used a visual metaphor—a man, and below his waist, two hirsute heads—to illustrate the frustrations created by untamed hair. Pete Davidson, a Manscaped brand partner, joined in on the wry spot. The concept aligned with the broader tongue-in-cheek approach that Manscaped has used to promote its products without overstepping the bounds of propriety.
The Super Bowl, with its consistent appeal to a male audience, has frequently featured ads from grooming and hygiene companies, such as Gillette and Dr. Squatch. Manscaped has run national campaigns before, but this would mark its biggest marketing push yet.
The Super Bowl 60 ad tracker shows ongoing updates of the latest 2026 Big Game commercials.
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