The NFL dropped its Super Bowl LX halftime show announcement during Sunday Night Football last week. Bad Bunny got the call for February 8, 2026, at Levi’s Stadium in Santa Clara. The Puerto Rican rapper becomes the first Latino artist to headline the biggest stage in American sports.
Dak Prescott and Dallas Cowboys Players Jam to Bad Bunny Tracks Days After Controversial Super Bowl Announcement
Dak Prescott and Dallas Cowboys Players Jam to Bad Bunny Tracks Days After Controversial Super Bowl Announcement (Via X/@AccessBadBunny)
Not everyone celebrated. The backlash hit social media within minutes, with critics questioning the choice and defenders pointing to his global dominance. The Dallas Cowboys locker room had a completely different reaction.
Dak Prescott and Dallas Cowboys Players Jam to Bad Bunny Tracks Days After Controversial Super Bowl Announcement
The Cowboys quarterback shared a video clip showing teammates enjoying Bad Bunny’s music at team facilities. Prescott and several players were seen listening to tracks from the 31-year-old artist, Benito Antonio Martínez Ocasio.
The timing was deliberate, coming just days after the NFL announced its halftime performer. In the footage, Dak Prescottsaid, “I don’t know what he’s saying, but I speak vibes,” nodding along to the Spanish-language music.
DeBÍ TiRAR MáS FOToS 📸🎶
The ‘Boys were vibing to Bad Bunny pic.twitter.com/HI5pOezoir
— Dallas Cowboys (@dallascowboys) October 3, 2025
The comment summed up how the Cowboys embraced the league’s choice despite the language barrier. The team leaned into the cultural moment while critics outside the locker room went nuclear over the selection.
Bad Bunny has dominated global music charts for years, becoming the most-streamed artist on Spotify multiple times. His 2022 album Un Verano Sin Ti stayed at number one on the Billboard 200 for 13 weeks.
He’s sold out stadiums worldwide and brought reggaeton and Latin trap to mainstream American audiences. The NFL betting on his star power makes business sense, even if traditional football fans don’t recognize his songs.
The halftime show announcement came during the Cowboys-Packers game on NBC, with Roc Nation and Apple Music backing the production. Bad Bunny released a statement saying the performance goes beyond himself and represents those who came before him.
Prescott’s team showing public support gives the NFL some room to breathe. Fans are losing their minds over Bad Bunny’s Super Bowl selection and the Cowboys’ reaction.
NFL Fans Go Absolutely Bonkers Over Bad Bunny Selection and Cowboys Response
Social media exploded with mixed reactions to both the halftime announcement and the Cowboys’ endorsement. One fanwrote, “NFL really tryna make yall push his shitty music on us.”
A secondadded, “Bad Bunny is the WORST possible choice the NFL has made for a half time show.” The criticism focused heavily on his Spanish-language catalog and political stances.
A thirdnoted, “Garbage!” without elaborating further on the pick.
But some fans remained uncertain about their feelings. The fourth fansaid, “I don’t know how to feel about this.” The comment captured the divide between traditional NFL audiences and the league’s push toward broader cultural relevance.
Homeland Security Secretary Kristi Noem criticized the choice publicly, with reports suggesting ICE agents might patrol the event.
The Cowboys dancing to Bad Bunny while fans rage online highlights the generational and cultural split in the NFL’s fanbase. Prescott and his teammates clearly don’t share the concerns of keyboard warriors questioning the selection.