Jonathan Gannon just learned an expensive lesson in leadership. The Arizona Cardinals head coach was hit with a hefty fine after losing his composure on national television and grabbing running back Emari Demercado during a heated sideline exchange.
Jonathan Gannon's $100,000 Fine After Grabbing Emari Demercado on Sideline
Jonathan Gannon’s $100,000 Fine After Grabbing Emari Demercado on Sideline (Screenshot Via X/@AryePulliNFL)
The confrontation came at the worst possible moment, right after a costly fumble sealed a 22-21 comeback win for the Los Angeles Rams. NFL fans and former players are now criticizing Gannon’s coaching style and questioning whether he has the temperament to lead an NFL locker room.
Jonathan Gannon’s $100,000 Fine After Grabbing Emari Demercado on Sideline
The Cardinals were inches from putting the game away late in the fourth quarter when disaster struck. Emari Demercado fumbled at the goal line, appearing to celebrate before fully securing the ball.
Cardinals RB Emari Demercado with a 72-yard touchdown run, but he dropped the ball before the goal line… pic.twitter.com/JPMm726fDO
— Arye Pulli (@AryePulliNFL) October 5, 2025
The Rams recovered and marched downfield for the game-winning field goal, turning Arizona’s near-certain victory into heartbreak.
That’s when Gannon stormed toward Demercado on the sideline, hitting the player’s chest hard andshouting in frustration as cameras caught every second. The running back was standing while another player put his hand around him in support.
No assistants stepped in, nor did any players intervened. The young head coach lost control in front of his entire team and a national audience.
The Cardinals moved quickly and fined Gannon $100,000 while reminding everyone about the importance of professionalism. The NFL reviewed the footage but chose not to issue more penalties. Even so, the damage was already done.
With this, Gannon became the first NFL head coach fined for a sideline altercation with a player since Bruce Arians in 2022. Arians, then leading the Tampa Bay Buccaneers, was hit with a $50,000 fine for swiping his hand at safety Andrew Adams’ helmet during a Wild Card game against the Philadelphia Eagles.
Gannon’s situation now draws similar attention, reopening debate about coaching boundaries in high-pressure moments.
The fumble may have cost Arizona the game, but Gannon’s outburst could cost him the trust and respect of his players and fans.
NFL Fans Rip Apart Jonathan Gannon’s Leadership After Sideline Incident
Social media erupted after the footage went public. One fanwrote, “That’s the sign of a poor leader! You should never treat a player like that especially when he already knows he screwed up!”
Anotheradded, “Can’t put hands on players no matter how bad the mistake. Yes, we took more for less back in the day but it wasn’t right then and it’s not right now.”
A thirdpointed out, “Terrible leadership. There was nothing to be gained from his actions, the player already knew how badly he screwed up. Easy way to lose a locker room.”
The criticism focuses on Gannon’s timing and approach. Demercado didn’t need to be yelled at in front of the team. He needed guidance. The fumble was already a harsh lesson without the added embarrassment of a physical confrontation.
Former players and coaches say great leaders know when to correct and when to encourage. Gannon picked the worst possible moment to lose his cool.
The Cardinals now face tough questions about whether their young coach can handle pressure. One mistake from a player should never lead to a meltdown from the man in charge.