Hard Rock Bet has strengthened its presence in Florida, US, by becoming an official sportsbook partner of the Orlando Magic basketball team.
Hard Rock Bet
The partnership will feature a branded Hard Rock Bet sportsbook inside the NBA team’s Kia Center arena.
The Seminole Hard Rock Digital operator’s branding will also be featured through digital signage across the building and on both baskets during Magic home games.
There will also be Hard Rock Bet activations on social media, as well as a free-to-join Hard Rock Bet Magic Club in the operator’s sportsbook app for offers and rewards.
“Our strategy with Hard Rock Bet was to ensure we’re enhancing the fan experience no matter where you are – at the Kia Center, at home or anywhere else – and we believe this partnership will bring all of those strategies to life,” said J.T. McWalters, senior vice president of global partnerships for the Orlando Magic.