We use cookies to tailor your experience and present relevant ads. By clicking “Accept”, you agree that cookies can be placed per our Privacy Policy
‘It is an exciting time at the intersection of sports and technology,’ Alibaba chairman and Brooklyn Nets owner Joe Tsai says
The partnership with NBA China marks Alibaba’s latest major sports-related collaboration. Photo: Shutterstock
The partnership with NBA China marks Alibaba’s latest major sports-related collaboration. Photo: Shutterstock
Alibaba Group Holding’s artificial intelligence and cloud computing unit on Thursday inked a multi-year collaboration with the National Basketball Association (NBA) in China, a partnership that is expected to strengthen fan engagement on the mainland for the world’s premier men’s professional basketball league.
Alibaba Cloud will develop innovative applications to enhance live game viewing and other fan engagement experiences, including with the annual NBA All-Star Game, the NBA Playoffs and the Finals. Alibaba owns the South China Morning Post.
Copyright © 2025 South China Morning Post Publishers Ltd. All rights reserved.