Erin Andrews' fashion brand, Wear by Erin Andrews, received a boost in visibility thanks to the NFL event at Arrowhead Stadium, where the Kansas City Chiefs hosted their 14th annual Style Lounge
18:29 ET, 11 Oct 2025
Erin Andrews appears on "The Jennifer Hudson Show"
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Erin Andrews had her clothing line featured by the Chiefs
Erin Andrews has paved the way and redefined what it means to cover the NFL from the sidelines. Now she's applying that knowledge and quietly building a fashion empire that just got a major endorsement from one of football's most successful franchises after previously being worn by Taylor Swift.
Her women's sports apparel line, Wear by Erin Andrews, gained attention this week at Arrowhead Stadium during the Kansas City Chiefs' 14th annual Style Lounge. The event combines fashion and football, aiming to blend the city's passion for the team with its expanding luxury scene.
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The showcase was co-hosted by Chiefs heiress Gracie Hunt and featured a runway used by models, players, and family members. They walked under red stadium lights as a DJ played Travis Kelce's playlist, who is also in the fashion world, Tammy Reid, wife of head coach Andy Reid, walked the runway, followed by wideouts JuJu Smith-Schuster and Hollywood Brown.
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Running back Isiah Pacheco ended the segment, which highlighted Andrews' collection at the center. The Chiefs’ official social channels later posted a reel from the night, showing reporter Hayley Lewis wearing her gear.
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Andrews shared multiple photos on her Instagram stories after the event, featuring models in her gear. The collection included a Chiefs jacket, Las Vegas Aces merchandise celebrating their third WNBA title, and the brand's collegiate line of sweatshirts with designs that resemble those found in school shops nationwide.
For Andrews, the moment proved that her vision to push to modernize women's fan apparel has found staying power.
Founded in 2019, Andrews' brand partners with Fanatics and the NFL to sell licensed clothing for more than 200 teams across professional and collegiate sports.
Its stated mission is, "Fashion-forward team gear that fits seamlessly into the female fan's everyday wardrobe."
The brand's reach continues to expand through collaborations with Hunt, designer Rebecca Minkoff, and jewelry label BaubleBar.
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Wear by Erin Andrews can be purchased at Fanatics, NFL Shop, Dick’s Sporting Goods, Nordstrom, and multiple team stores nationwide.
Full retail prices typically range from $25 to $45 for tees and tanks, $50 to $90 for sweatshirts and hoodies, $60 to $110 for dresses and lounge sets, and $80 to $170 for outerwear.
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Andrews' growing business hasn't slowed her broadcast schedule or her outside business ventures.
She continues to anchor FOX Sports' NFL coverage while balancing her clothing venture and her 'Calm Down' podcast with her best friend Charissa Thompson, which covers topics ranging from football to pop culture.
The duo's latest episode features actor Ken Jeong and covers Week 5 NFL storylines, the launch of Taylor Swift's album, and stories from the past. Andrews and Jeong are making the rounds to promote their new Fox game show, '99 to Beat,' which they co-host.