The NFL has partnered with the American Cancer Society for the 17th consecutive season for 'Crucial Catch,' and the Steelers will be taking part in it today when they host the Cleveland Browns at Acrisure Stadium.
The initiative is designed to bring attention to the importance of early detection and risk reduction, things that can be life saving for individuals who are diagnosed early.
Since the inception of the partnership, the NFL has contributed more than $305 million to the American Cancer Society through sales of Crucial Catch branded merchandise, NFL Auction items, and general fundraising.
"Crucial Catch allows the NFL and American Cancer Society to provide education on cancer risks, patient navigation and other screening resources to fans around the world," said Anna Isaacson, NFL senior vice president of social responsibility. "As teams, players, fans and the entire NFL family amplify the importance of early cancer detection through Crucial Catch, we make progress towards addressing and lowering health disparities."
"The NFL's commitment and resources have been instrumental in advancing our mission to end cancer as we know it, for everyone," said Shane Jacobson, CEO of the American Cancer Society. "Through Crucial Catch, we can break down barriers to cancer screening, particularly in communities that face the greatest need. When people have the opportunity to detect cancer early, outcomes improve, lives are extended, and families have more time together."
Steelers players will be supporting the cause when they wear Crucial Catch sideline gear, including hats, hoodies and t-shirts, during the game. The items are available to be purchased on Steelers.com, with a portion of the proceeds going to the American Cancer Society.
**A crucial catch:** It doesn't stop there by a longshot for the team. To kick things off, the team's highly successful 50/50 raffle will benefit cancer charities.
Fans entering Acrisure Stadium will be given an Intercept Cancer Terrible Towel, which will be distributed by UPMC volunteers. UPMC Hillman Cancer Center and UPMC Magee Womens Hospital are the presenting sponsors for the game.
There will be no shortage of support throughout Acrisure Stadium with on-field stencils and goal posts wraps being among the featured items supporting Crucial Catch. Players and coaches will also show their support, from the sideline apparel, which will also include pins, gloves, wristbands, sideline caps and other items.
The Steelers will also use their digital and social platforms to share the importance of the initiative.
The community organization of the game will be Pittsburgh Hearts of Steel. Pittsburgh Hearts of Steel is a support group open to all Breast Cancer Survivors. They provide a place where Breast Cancer Survivors of all ages and physical abilities can gather to discuss and act to improve their overall sense of well-being. They do this through physical activity, communication, support, friendship, and giving back to our community.
The Ford Warriors in Pink Quilt will be presented by Joey Thurby, Chairman of the Neighborhood Ford Store, to the active and alumni members of Zeta Tau Alphas. The Quilt was made by Helen Carson or Latrobe, Pa.
UPMC will present a $10,000 check to Stephanie Samolovitch, Founder and Executive Director of Young Adult Survivors United, to raise funds to support those impacted by breast cancer though free programs and services.
UPMC cancer survivors will stand on the field for the National Anthem.
Steelers legend Merril Hoge, a cancer survivor, will start the Terrible Towel Twirl.
This is part of the team's overall dedication to helping in the fight against cancer. On Tuesday, Steelers players took part in a healthy cooking demo at UPMC Magee-Womens Hospital. Steelers Style, the team's annual fashion show, benefited multiple charities, including Cancer Bridges.