A viral debate around Bad Bunny’s upcoming Super Bowl performance has turned into a surprising masterclass in marketing perception. As outrage over his Yankees gamevideocontinues, some fans believe the NFL has played this controversy perfectly.
“Having Bad Bunny is brilliant marketing! The NFL are genius for this! This will stir so much controversy and interest WORLDWIDE for our nation’s favorite sport & put many more eyes on the Super Bowl,” one user posted.
Having Bad bunny is brilliant marketing!
The @NFL are genius for this! This will stir so much controversy and interest WORLDWIDE for our nation’s favorite sport & put many more eyes on the Super Bowl. https://t.co/3XLgwi3ors
— WighTShadoW (@Wightshadow) October 10, 2025
Bad Bunny Backlash Turns Into Marketing Gold for the NFL
Bad Bunny Sits During _God Bless America_ at New York Yankees Game (Screenshot via x/@alfa2025_)
The NFL’s decision to headline Bad Bunny for the 2025 Super Bowl halftime show has divided fans, but it’s also fueling unprecedented global attention. While critics called his recent silence during “God Bless America” at a Yankees game “unpatriotic,” others pointed out that the uproar might be doing the NFL a huge favor.
The controversy appears not as a PR disaster but as genius-level marketing to most people.
One usersummed it up simply:“Bad Bunny is brilliant marketing for the NFL. They’re going to get millions watching the game that otherwise wouldn’t have been watching.”
Anotherwrotethat the NFL is strategically thinking globally.“They’re trying to expand their markets and they sure won’t do that with Lee Greenwood!! Bad Bunny has a great international following!!”
One post bluntlystated,“You’re overthinking this. It’s music, and the NFL is trying to appeal to a global audience. The End.”
Even critics admit that the controversy has multiplied the league’s visibility.
Another fancommented, “They’re just giving Bad Bunny’s performance even more publicity and eyeballs. Marketing geniuses.” In short, every argument, post, and headline keeps the NFL trending.
Marketing experts have long noted Bad Bunny’s unique cultural influence.
Asone observer said,“Bad Bunny isn’t just a performer he’s a walking case study in brand power. No collabs. No English switch. Just pure identity and cultural dominance.”
That authenticity resonates with younger, global audiences the NFL has been chasing for years.
What began as a backlash has become one of the most talked-about promotional surges in recent Super Bowl history. The mix of controversy, identity, and marketing precision has made one thing clear: the NFL’s risky choice might be its most brilliant play yet.