The NBA has been extremely focused on growth under the stewardship of Commissioner Adam Silver. In just the recent months, plans for a European League have been reported as being quite advanced. The league is also looking for investment in the associated African League. Even as they continue their international growth, one eye remains on the active fanbase.
One of the NBA’s major issues is accessibility in terms of watching games. With multiple networks owning the rights to broadcast different games, fans have to buy big packages to catch all the basketball action. The NBA app and NBA TV were supposed to address that, but they have faced their own challenges. Now, the league is set to switch it up.
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The NBA today announced a new multi-platform streaming offering and the reimagined NBA TV, which will offer nonstop basketball content and original programming starting Wednesday, Oct. 15. Accessible through the NBA App, the streaming platform and NBA TV will deliver a robust…
— NBA Communications (@NBAPR) October 13, 2025
“The changes include a combination of non-exclusive NBA regular-season games, new shoulder programming and rights deals around international leagues,” the release says. There will be 60 regular-season games on NBA TV this season, a package of games that won’t be on other national distributors but will be shown in local markets as part of teams’ RSN/streaming/OTA deals.
“A cornerstone of NBA TV’s content will be ‘The Association,’ a weeknight flagship studio show out of an L.A. studio featuring MJ Acosta-Ruiz, David Fizdale, Rudy Gay, Chris Haynes, John Wall and a number of remote contributors. On the NBA App, content will include The Athletic’s ‘NBA Daily’ and ‘Thinking Basketball’ with Ben Taylor.
NBA TV logo on a basket prior to game three of the first round of the NBA Playoffs between the Chicago Bulls and Milwaukee Bucks at BMO Harris Bradley Center. Chicago won 113-106. Mandatory Credit: Jeff Hanisch-Imagn Images
“The benefit of the app is that for fans who want to watch digitally, there’s additional optionality and personalization,” said Head of NBA App Sara Zuckert. “Fans can see content that’s tailored to them and have more options to see what’s going on. So for example, we know that fans like to watch hosted content and podcasts, things like that.
“The future of NBA TV is focused on being the global hub of basketball, global home of basketball,” she added.
These are significant changes from the NBA. The league taking control of NBA TV, League Pass, and associated content is beneficial in the long run. Naturally, this revamped version can also grow alongside the international leagues as well. The future looks to be quite bright.
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